In 2018, in the ranking of most popular messaging services in Italy, WhatsApp was the most used messaging service with a penetration rate of 95.1 percent among the users, followed by Facebook Messenger (64.9 percent) and the short message services (38.9 percent).
Most used messaging services in Italy in 2018, by share of users
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Agenzia Giornalistica Italia, & Centro Studi Investimenti Sociali. (June 25, 2018). Most used messaging services in Italy in 2018, by share of users [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/937714/most-used-messaging-services-by-type-in-italy/
Agenzia Giornalistica Italia, und Centro Studi Investimenti Sociali. "Most used messaging services in Italy in 2018, by share of users." Chart. June 25, 2018. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/937714/most-used-messaging-services-by-type-in-italy/
Agenzia Giornalistica Italia, Centro Studi Investimenti Sociali. (2018). Most used messaging services in Italy in 2018, by share of users. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/937714/most-used-messaging-services-by-type-in-italy/
Agenzia Giornalistica Italia, and Centro Studi Investimenti Sociali. "Most Used Messaging Services in Italy in 2018, by Share of Users." Statista, Statista Inc., 25 Jun 2018, https://www.statista.com/statistics/937714/most-used-messaging-services-by-type-in-italy/
Agenzia Giornalistica Italia & Centro Studi Investimenti Sociali, Most used messaging services in Italy in 2018, by share of users Statista, https://www.statista.com/statistics/937714/most-used-messaging-services-by-type-in-italy/ (last visited May 19, 2024)
Most used messaging services in Italy in 2018, by share of users [Graph], Agenzia Giornalistica Italia, & Centro Studi Investimenti Sociali, June 25, 2018. [Online]. Available: https://www.statista.com/statistics/937714/most-used-messaging-services-by-type-in-italy/